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Promote your open days and events on our website to millions of young people and their influencers at key moments in their decision making - they're all actively exploring university options.

Why list your open days and events on the UCAS site?

Let over one million potential applicants know when and where your events are, without them having to scour the internet. 

Our open days and events listings service enables you to position your brand at the forefront of young people’s minds.  

Promote your open days and events to 24 million+ annual website visitors, including 700,000 verified applicants.  

With over one million people registering with UCAS each year, our reach with students is unrivalled – we're even ahead of Google when students are searching. 

 

 

Encourage students to visit your campus

Use our popular platform to get potential applicants to your university. Show off your facilities, teaching quality, social spaces and campus to inspire applications. 

Free, organic promotion

All events are listed on the UCAS site for free, allowing applicants, parents, and schools to search for relevant events and open days, giving your occasion more publicity. 

Create CTAs to your website

When you're a member of UCAS, you can add specific details about each event or open day, including a CTA to your website, driving traffic directly to you. 

A huge avenue for recruitment

Open days are often the deciding factor for students considering different universities and colleges. Last year, 73% of students surveyed replied saying they’d attended an open day, with a further 18% indicating they were planning on attending one. 

What are the benefits?

Open days are an essential factor for students deciding between different universities and colleges. By listing on UCAS, you can ensure you are seen by the widest possible, most relevant audience: 

  • Get in front of a large audience – huge volumes of students come to ucas.com every day, as well as parents, teachers and advisers, so you can promote your events widely.
  • Build brand awareness and benefit from a unique opportunity for engagement, from the very earliest stages in students' journeys to Higher Education
  • The UCAS website is trusted by students, parents, and advisers alike. Give your events kudos and ensure high engagement rates by listing them as organic content. 
  • We get over 50,000 views of UCAS Discovery event pages on ucas.com, and the top 20 university events each receive over 2,000 unique page views; they're looking for you.

How to list your open day or event

It's simple to list an open day or event. Providers can self-service by logging into ucas.com and completing a short form in the provider section to get your listing up and in front of all potential students on our site: 

  • Your listing will be viewable by all potential students, advisers, and parents
  • You can add specific event information and details - including a CTA leading to your website
  • With a featured listing, you can make sure your event is seen first by students searching by location/date.