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    2025 Clearing solutions

    Ready to make Clearing 2025 a success? We’re excited to share the essential insights and strategies that you and you're marketing, and recruitment teams need to succeed in 2025.

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    Book your package here

    Why Choose UCAS for Your 2025 Clearing Campaigns?

    A Verified, Active Audience

    Gain access to an engaged pool of students actively seeking opportunities, ensuring your message reaches those ready to take the next step.

    Precision Targeting

    With advanced targeting capabilities, we help you connect with the right students at the perfect moment, refining your strategy and maximising conversions.

    Trusted, Multichannel Visibility

    UCAS is more visited for educational resources than Google. Partner with us to showcase your institution across the trusted platforms students rely on most.

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    2025 Clearing Solutions

    After great success in 2024, our Clearing packages are returning for 2025. These packages are designed to:

    • boost brand visibility across students' favourite channels,
    • engage with verified applicants throughout the Clearing process, and
    • maximise conversions on and beyond results day for a strong return on investment (ROI)

    Want to learn more about Clearing trends and solutions for 2025? Explore how we can help you achieve your goals:

    Download your copy now

    The full 2024 survey report will be shared with you in the coming weeks. Keep an eye out on future communications for more details. 

    WebinarJoDaveKyle

    2024 Clearing Insights Webinar

    In our 4 December webinar, Dave Penney and Jo Richards from UCAS, joined by Kyle Campbell, Founder of Education Marketer, shared key insights into student behaviour during Clearing and the importance of your visibility during pivotal moments.

    Here’s a quick recap of what we explored:

    • Why students may decline firm offers.
    • Strategies to enhance Clearing outreach.
    • Tips for improving communication and support throughout the Clearing journey.

    Watch the playback

    Ed McClaran presenting the 2025 Clearing Forecast

    2025 Clearing Forecast

    Based on the latest insights from the January ECD, our 2025 Clearing Forecast, presented by Ed McClaran, provides a strategic view of the key trends shaping Clearing 2025, including:

    • Clearing volumes: Expected to see a slight increase in 2025
    • Unplaced applicants on Results Day: Forecasts broken down by demographics and regional trends
    • Subject view forecasts: Enabling you to focus on your target courses

    Prepare for Clearing 2025 with essential data and analysis.

    Watch the playback

    View the slides

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    Provider-level Clearing Insights

    Delve into your current trends, comprehend the Clearing sector forecast, and pinpoint where to concentrate your efforts.

    • Track Trends: Review your Clearing performance in recent cycles.
    • Understand Behavior: Analyse applicant switching and self-release patterns, identifying key risks and competitors.
    • Forecast Success: Predict unplaced applicant volumes and potential placements.
    • Spot Opportunities: Focus on high-growth subjects and mitigate risks.

    Refine your approach, optimise campaigns, and achieve better results with tailored insights.

    Contact your Customer Success Director or Customer Manager now to discover how this could work for you.

    Find out more

    What if Adidas did Clearing webinar still

    What if Adidas did Clearing?

    We recently hosted a thought-provoking webinar, taking inspiration from some of the world’s most iconic brands – including Adidas, Spotify, ASOS and Airbnb - to explore how they build communities, create powerful narratives, and spark real connections.

    Dave Penny, UCAS Chief Communications and Marketing officer, along with Jim Tudor, Founder of Waterfall and Future Index and Charlotte Fenney, Agency Director at Waterfall, explored what Higher Education Providers can learn from their approach and how universities could apply these strategies to Clearing to build stronger engagement with prospective students.

    Key takeaways explored:

    • How to position Clearing as an exciting and opportunity-driven moment.
    • Lessons from global brands on storytelling, community-building, and engagement.
    • Creative strategies for making Clearing campaigns resonate with students.
    • Insights from international universities taking innovative approaches.

    Watch the playback

    Kyle and uni of nottingham capture

    Clearing campaigns that moved the needle

    In this session, Kyle Campbell, founder of Education Marketer, teamed up with the University of Nottingham to showcase their successful 2024 Clearing campaign. They explored how Clearing has evolved and shared strategies that resonate with today’s students.

    Key takeaways:

    • Proven tactics for effective messaging and engagement.
    • Insights from the University of Nottingham’s innovative approach.
    • Data-driven strategies to shape 2025 campaigns.
    • Practical actions to refine your Clearing efforts.

    Whether improving your Clearing approach or planning for 2025, this session offers valuable tools to drive success.

    Watch the playback here

    View the slides

    Studentsoncampus

    Clearing plus - Enhanced profile

    Make sure you’re ready to stand out during key moments across the Clearing period. Clearing Plus presents unplaced students with a personalised list of course options, matched to their circumstances and interests. Showcase your messaging alongside all your listings and get ahead of the competition with an enhanced profile.

        Find out more


     
    HE Provider

    We use UCAS to run our campaigns because the team helps us choose the right marketing options to fit our campaign goals. We reach the right audience through UCAS so it takes the guesswork out of targeting, and can track performance easily through the reports.

    Clearing media specifications

    Our technical guidelines include comprehensive guidelines for our marketing channels. These guidelines have been carefully designed to ensure you have the best experience working with us. Everything you need is available in the guidelines however, your account manager is available in case of enquiries.

    Access our Clearing media specification guides now:

    HE Provider

    Last year we used a combination of email, display, and paid media in our Clearing campaign. Every year, our paid campaigns improve, as we strive to understand the audience, channels and ad formats better.

    Book your Clearing media

    Packages will be available to purchase on a first-come, first-served basis.

    Contact your UCAS Customer Success Director / Customer Manager or email clearingmedia@ucas.ac.uk to discuss media options or queries.

    Contact us for:

    • Book an available Clearing package(s)
    • Add available products to your Clearing package(s)

    Book your package here