All provider products and services
Our products and services help you manage the application journey, navigate change, and overcome challenges. Connect and engage students at every stage of their journey and achieve your strategic goals with our paid-for products and services, as well as those included in your capitation fee.
Capitation fee
Customers of UCAS pay an annual ’capitation fee’ for our support and services. The fee is charged per cycle, regardless of when a provider joins UCAS.
Fees are charged based on the number of applicants ‘placed’ with a provider by the close of each admissions cycle. The fees are charged per applicant, with a minimum fee applicable for smaller providers.
The capitation fee is invoiced twice a year – 60% in August, and the remaining 40% in February.
Fees for the 2025 UCAS Undergraduate admissions cycle are:
Per applicant: £35.25 (including VAT)
Minimum charge: £3,755 (including VAT)
Fees for the 2026 UCAS Undergraduate admissions cycle are:
Per applicant: £35.81 (including VAT)
Minimum charge: £3,815.00 (including VAT)
The minimum charge translates as 107 or fewer acceptances. 108 or more will be subject to a charge at £35.81 per placed applicant.
Set up courses and other opportunities
Use our extensive network of course, accommodation, jobs and events platforms to give you the best opportunity to showcase your offer to students.
They're free and easy to set up – if you need any help, get in touch and we'll help you with how to make your offer stand out.
List your courses – Collection Tool
Part of your capitation fee
The UK's official Collection Tool for UG and PG courses. Showcase your courses to students comparing their options.
List open days and events
Free
Promote your open days and events on ucas.com - visited by millions each year - and reach your audience at key moments in their decision making.
Promote Clearing vacancies – Clearing Plus
Free listings, enhanced profile £4,000
Be seen and be matched to the right applicants in Clearing. Stand out and cut through the noise with an enhanced profile on Clearing Plus.
Apprenticeships listings – Career Finder
Free apprenticeships listings
Advertise your apprenticeships to hundreds of thousands of students and graduates on our Career Finder – they're actively searching for their perfect fit.
Peer-to-peer engagement – Unibuddy
Discover – £6,500 / Discover Lite – £1,000
Put your best advocates forward – our partnership with Unibuddy puts prospective students in touch with peers, so they can build affinity with your institution as they do their research.
Events
From £600
Excite future students and their influencers face-to-face at our impressive, trusted events across the country.
Multichannel campaigns
From £2,500 per campaign
The right students, via the right channels, at the right time. Combine social, direct mail, email, SMS, and display for 3x the impact.
Sponsored social content
From £5,000
Reach our huge social following with exclusive sponsorship – answer common queries on our trusted channels and build your brand reputation.
Sponsored content links
From £2,500
Drive traffic to your on-site content with popular sponsored links. Students and their influencers trust the brands they see on ucas.com.
Journey emails and newsletters
From £1,260
Be seen in the moment. UCAS-branded messaging lands exactly when your audience needs it - and you can be part of it.
Provider Pages
Free standard page, enhanced from £5000
Millions of students come to ucas.com to research their choices – you can put your university or college front and centre while they're considering their options.
Link products
Part of capitation fee
Take control of your processes in your own systems and software, showing both applicant and institution data. Find manuals for our secure file transfer service and link products.
Test environments
Part of capitation fee
Test the integration of UCAS products with your own systems. Simulate the applicant journey and train your teams.
Fraud and verification services (Hunter)
Part of capitation fee
Prevent anyone from gaining an unfair advantage or securing a place by deception through UCAS’ dedicated Verification Team.
Results processing service (ABL)
Part of capitation fee
Enjoy a smooth confirmation of exam results so you can make assured, efficient decisions on offers, plus advice and guidance for processing exam results securely and successfully.
Record of Prior Acceptance (RPA)
Part of capitation fee
Learn about using RPAs as an application route for full-time undergraduate applicants, and when you should use them.
UCAS data for HESA returns
Free
Get data on the final number of students who accepted an offer, making the HESA Student Record Return easier.
UCAS Tracker
Free standard access. Enhanced access pricing varies on your 2024 acceptances
Track year-on-year progress with unrivalled in-cycled insights. Get an early understanding of your application and decision-making activities so you can allocate resources in the right places.
Raw data – EXACT
£250 single POA Bundle £15,250 Weekly £23,100 Daily £46,200 (£23,100 Renewal Price)
The sector’s richest and most up-to-date admissions data. Unique access to billions of data combinations to understand your market and competition.
Provider EXACT Record Supply (PERS)
Part of capitation fee
Regular snapshots of your recruitment position, helping you understand in-cycle performance, using EXACT raw data.
Outreach Evaluator
Free basic access
Understand the success of your outreach activities by tracking individuals in the UCAS application system.
Contextual data
Free
Identify how you target and engage underrepresented applicants and calculate the probability of your applicants entering HE.
More about contextual dataMonthly insights in your inbox
Free
Latest student behaviours and trends, activities and forecasts, and creative tips to help you plan and communicate effectively.
Products and services to inform recruitment strategies
For every university, complex challenges need clear answers and a way forward. Our products and insight services help you analyse and understand the market, trends, behaviours and what to expect, so you're equipped for current and future recruitment cycles based on tangible evidence.
Make informed decisions - Course Feasibility
£2,100 per keyword report
Make sure your new course ideas have a market. Get insight on market health, supply and demand, and course size prediction – and launch with confidence.
In-the-moment feedback - Student Decision Reports
From £260
The only way to find out why students did (or didn’t) choose you. In-the-moment feedback as students reply to their offers – created as bespoke reports for you.
Know who you're up against - Competitor Insight Dashboard
Pricing varies on acceptance numbers
See how you rank against your competitors – interactive dashboards to help you sharpen your view and fine-tune your strategies down to subject level.
Bespoke data consultancy
From £5,000
Insight, experience and creative solutions from the HE specialists, to solve your institutional challenges and reach your recruitment goals.
Evaluate existing courses – Course Review
£5,500 per keyword
Develop and enhance your understanding of your portfolio. Get data-led insight to assess the feasibility of existing courses.
From 0.67p per recipient
Data-driven targeted communications will help you meet your campaign goals, with options including demographic, location, and academic subject targeting.
Display advertising
From £22 CPM
Fine-tuned keyword targeting, visibility on key content pages or in a student's application. Get noticed in the moment, across different stages of a student's university journey.
Paid media
From £2,500
Make the most of targeted pay-per-click advertising, branded content and display ads to help recruit students who resonate with your brand.
Direct mail
From 0.78p per recipient
Stand out from digital-only competitors through DMs, which are sent in UCAS branded envelopes to help students find the products or services they're looking for.
AI optimised email sends
At an additional cost to qualifying emails
Improve the performance of your email campaigns using Einstein, which analyses behaviour of our audience and sends communications when they're most engaged.
Reach your next generation of students today
Only UCAS can offer access to our pre-applicant database (PAD) - comprised of people exploring their next steps to higher education.
This is your opportunity to connect with them at the beginning of their journey - when they're thinking about what to do next and open to