Movers and shakers
When it comes to brand loyalties, students don’t pull any punches. They vote with their feet, and when their favourite brand does something unethical, those feet head straight to the exit. Except, sometimes, if the prices are low enough...
Well why wouldn't I buy it?
There are fewer cocktails more attractive to brands than spontaneous spending, and students certainly offer their fair share. But, underneath the retail therapy, is a growing checklist of reasons not to buy.
Social media see-saw
2020 spoiled us for social media. TikTok’s boom. Clubhouse’s launch.
But, at least for now, nothing is challenging the dominance of Instagram among students. And nothing is stopping Facebook’s freefall.