Student lifestyle report 2021
For the latest student insights, download our Freshers Report for 2022.
Here it is, our tenth annual lifestyle report, and the most unique one yet. To say it’s been quite the year is an understatement, but for the young people of the UK it has been life-changing. Black Lives Matter, Brexit, and COVID-19 have changed the conversation of a generation, and nobody has had the year they were expecting. To understand the impact of this, and try to predict what comes next, we asked 12,000 students 100 questions, and here’s what we found out:
We work alongside the data scientists and analysts of UCAS to turn insight into action. Using our unique position in the student market, we help universities boost recruitment, brands sell more products, and employers hire better graduates and apprentices.
A taste of things to come. We take a brief look at the movers and shakers: what’s changed since last year, what hasn’t, and what we think might evolve to shape the student trends of 2021.
In a year of quiet high streets and busy newsrooms, the commercial landscape has been changing quicker than you can say brand loyalty. We dive into what’s changed in student behaviour, and how you need to respond.
Students are extraordinarily tech-savvy, but in 2020 their gadgets took on new roles: remote learning, social contact, and escapism. From podcasts to pro-gaming, we take a look at what’s changed.
Social media is all things to all people, if you’re a student. It’s entertainment, news, communication, even employment. But there were some big changes in 2020, which you need to be aware of.
Netflix stock is up 70%, Spotify 134%, and let’s not talk about Zoom quadrupling in value. We’ve all had to work harder to keep ourselves entertained, but with the flip-flop of restrictions, how have students coped?
It’s been more of a home cooking and staycations kind of year, but what have these forced behavioural changes done to the outlook for two huge student sectors in 2021 and beyond?
Here it is, our tenth annual lifestyle report, and the most unique one yet. This is your guide to understanding the motivations and mindsets of UK students in 2021.