Skip navigation
This is the fourth follow up to our Themes Report. We’re looking at building connections – how colleges, universities, apprenticeship providers, and employers can best communicate and provide for young people.
We consider how these students are influenced, which channels they use, and the role that parents and teachers play. With the insight from Project Next Generation, we want to help you build better connections so they can make better decisions.
The findings of this report, which took place with more than 1,000 participants aged 13 - 17, will help universities, colleges, and employers to inspire, educate, upskill, and improve the decision-making of young people across the UK.

Project Next Generation

Building Connections

Download the report 

Inside the Minds of Gen Z

Watch our recent webinar for HE providers, where we shared the latest insights into student engagement preferences and the channels they are actively utilising.

Throughout the session, we delved into strategies for providers to create robust and meaningful connections with prospective applicants.

Our research indicates that young people are looking for more information from you. If you’d like to connect with them and build your brand recognition and raise awareness of your higher education and careers opportunities early please get in touch.

Higher education providers
Employers