Insights for employers to build a successful early talent pipeline
This is the third report in our Project Next Generation series, an in-depth study of how young people make decisions about their futures.
The Early Careers and Apprenticeships report studied over a thousand of 13–17 year-olds who are considering apprenticeships and employment pathways.
The findings will help employers improve their apprenticeships offering and build a successful early talent pipeline.
Project Next Generation Early Careers and Apprenticeships report
Find out how young people make apprenticeships and early careers decisions
1.3m+ young people come to ucas.com every year to explore their options
c. 40% are interested in apprenticeships
Source: UCAS Potential Applicant Database (PAD) at Equal Consideration Deadline (ECD) 2024
Connect with the next generation
Our research indicates that young people would welcome more information from employers and independent training providers.
With over 1.3m students registering with UCAS each year to explore their next steps, we are uniquely placed to help you connect with the next generation, build your brand recognition, and raise awareness of your early careers and apprenticeship opportunities.
Six recruitment marketing strategies to boost take-up of apprenticeships
Actionable insights to help employers attract and engage with potential apprentices
More insights from Project Next Generation
Our in-depth study of 13 – 17 year olds delves into how young people make decisions about their futures, from subject choices to career paths. Our goal? To empower universities, colleges, and employers with the insights they need to deliver support and inspire young decision-makers across the UK.
Find out more about recruiting apprentices with UCAS