Skip navigation

Annual Admissions Conference 2019

Date and location
This event has now finished

Psychographics – the future of enrolment strategy with Generation Z

Tuesday 9 April 2019 09:40 - 10:30
Advanced

Summary

Let’s face reality – population decline in the UK, a changing Clearing and yield environment, and the Brexit effect on EU demand, are all huge challenges. Now there’s Generation Z, with new requirements and conditions for engagement that are changing the game yet again. With all this in play, new levels of segmentation and human connectivity will be required for success, now and in the future.

To address these challenges, universities need a psychographic model for segmented communications, which goes way beyond demographics, and increases the engagement and connectivity factor for your prospect pool.

In this session, learn about the new realities of Generation Z, the rise of psychographic capabilities, and how to use research methods to dramatically improve your enrolment communications in the coming cycle.

In this session, delegates will learn:

  • Generation Z tendencies, and how to address them with practical strategies
  • personality and psychographic modelling, and what can be utilised from these methods for your enrolment strategy
  • best practice research methods for psychographic modelling