Finding their place: Meaningful insights to connect with Gen Z
We are launching a new report, aimed at helping brands understand and connect with the next generation through meaningful, relevant insights.
Finding Their Place is a new-for-2025 report, designed for brands that want to connect with Gen Z and make meaningful impact.
Pre-register now
What can you expect?
From the excitement of planning to leave home to the reality of arriving at university, our 'Finding Their Place' research uncovers the emotions and behaviours behind this journey. Empowering brands to enhance their marketing efforts to support, add value and resonate with students.
- Insights driven by quantitative and qualitative research into our verified database of students and their parents and guardians.
- Discover the emotional triggers and factors that influence decision-making during this pivotal stage.
- Actionable recommendations to help your brand align with the needs of Gen Z students and their families, enabling you to make an impact.