Booking details for 2025 UCAS Discovery events
Bookings for 2025 UCAS Discovery events are open.
If you're an organisation looking to exhibit as an employer or brand, please contact your Account Manager for more information and to make a booking.
2025 UCAS Discovery Days
With a mix of large flagship events and locally focused exhibitions across the UK, you can target your perfect audience in the locations most important to you.
Latest news
Booking Scottish events
Scottish campus events for 2025 are now available to book for subscribers. You can see a full calendar of events here. Contact us at eventssales@ucas.ac.uk for more information.
UCAS provides regional events for hundreds of universities, employers, and brands to connect face-to-face with thousands of young people actively seeking future options.
2024 Statistics
"Over 77% of UCAS Discovery event attendees submitted UCAS applications in 2024"
Exhibit across the UK
We visit more than 40 towns and cities across the UK, over 9 months, providing an incredible opportunity for you to reach tens of thousands of young people. We host three types of event: Premium, Shell and Campus.
Premium Events: Our flagship exhibitions, held in Birmingham, London and Manchester, attracting over 12,000 students per event.
Shell events: Our regional exhibitions, hosted in key towns and cities across the UK, attracting between 2,000 and 7,000 student attendees per event.
Campus events: Our smaller venue and campus-based events, held at college and university locations, attracting up to 7,000 student attendees per event.
Event Statistics
"740 student leads on average for education exhibitors using UCAS data scanning services at 2023 events."
Our UCAS Discovery events in numbers
Take a look at what our 2023-2024 event season looked like:Over 160k attendees
at our last full round of 2024 UCAS Discovery events, with a 10% increase in flagship event attendance.
Over 10,000 advisers
visited UCAS Discovery events, generating a 12% increase in adviser rating.
Over 40 events
took place across various regions throughout the UK, enabling all students to reach a UCAS Discovery event within 60 minutes.
Over 4,050 schools
attended our UCAS Discovery events with their students.
Over 460 Universities and Colleges
exhibited at our 2023/24 UCAS Discovery events, showcasing their course portfolio.
Over 30 Employers and Industry Organisations
exhibited at our 2023/24 UCAS Discovery events, promoting their apprenticeships, career options, brands and products.
Event Statistics
"95% of student attendees found a university, college or employer they'd like to apply to."
The power of UCAS Events
Young people crave the chance to communicate face-to-face. UCAS events allow you to do just that. Our Discovery days bring together HE providers, employers and industry/commercial brands and organisations to provide students with a wealth of knowledge and opportunities to assist with their future decision-making. Students can find out about traditional degrees, apprenticeships, careers, and much more.
Start new conversations, answer their burning questions and generate more leads.
Marketing and Sponsorship Opportunities
Bring your brand to the forefront of students' minds before they visit your stand, and carry on the conversation once you've had that initial engagement with them. We have a great selection of marketing and sponsorship opportunities to get your brand in front of the right students at the right time, before, during and after the events.
For our latest exhibition stand and marketing opportunity pricing, please get in touch.
Pre-event opportunities
Display advertising
Let students and advisers know you’ll be at the event as soon as they start researching with a display advert on ucas.com.
With targeted display MPU ads on event specific pages, you’ll be able to raise your profile and boost attendance to your stand on the day.
21,977 views - monthly average for UCAS.com event pages*
Booking reminder email ads
By advertising in communications triggered by visitors’ registration, your organisation will be directly associated with the event.
Containing critical information prior to the event, the relevance and timeliness of these emails offers great results to advertisers with the right messaging.
54% open rate*
40.3% click-through rate*
Adviser reminder email ads
Target teachers, careers advisers and agents in our network as they plan their students’ event visit, in the last email we’ll send send before they arrive.
Your placed advert will appear in an email sent one week before the event, alongside ticket details and resources for their students. A high open rate for this valuable content means your message can have a big impact with this influential audience.
34.5% open rate*
13.9% click-through rate*
Pre-event solus emails
With a solus email to students, you can start building a real connection with event attendees beforehand and encourage further direct engagement at the event itself.
We’ll ensure you get the most from your creative, sent just before an exhibition to the students registered. By aligning your message with our trusted brand, you can ensure great reach and impact with a highly engaged audience.
47.5% open rate*
2.2% click-through rate*
*For in-person events activity 2023
In-event opportunities
Exhibition stands
Directly engage with our audience face-to-face with your very own exhibition stand.
Stand options and sizes vary depending on the event type with premium positions also available at select events.
Entrance and Live Lounge stage videos
Get your brand front and centre in students’ minds through a high-impact video on our event screens.
Your 10 second video clip will play on a loop to our captive audience, helping expand brand awareness and signpost visitors to your stand.
Hanging banners
Let visitors know exactly who and where you are from the moment they enter the exhibition, with the ultimate signposting opportunity.
Your large, double sided vinyl banners are printed in four colours to all sides and hung directly above your stand.
Floor tiles
Capture the attention of a wider audience and increase traffic to your stand with your own branded floor tiles.
You’ll get 5 identical, fully branded tiles that include your messaging and creative, located in high traffic areas of the event.
Data scanning
Collect invaluable, quality data in seconds and use it to enhance your own future marketing campaigns with messaging direct to your student leads.
Purchasing licenses based on the maximum number of staff and devices you plan to have at the event, you’ll use your phone to instantly collect information on visitors to your stand.
Event brochure ad
Boost your brand presence with a full colour A6 advert in the event brochure. The brochure includes the floor plan and is used by students to navigate the event.
As one of a limited number of advertisers included and with placements amongst key UCAS and event information, your ad will have great visibility.
Enhanced brochure listing
improve your in-event profile and boost visibility of your stand's location with your logo included in the event brochure exhibitor list.
Sitting alongside the floor plan, the addition of your full colour branding in the exhibitor list will help you stand out from the competition and increase your visitor footfall.
Furniture and TV hire
We offer options to hire furniture such as computer plinth tables with cupboards, literature racks, stools, chairs, tables and plasma screens to help enhance your stand and the experience of your visitors.
Post-event opportunities
Post-event solus email
Remind students about what you can offer them and continue your relationship after the event with a solus email.
Sent a week after they attend, your creative will go direct to students who already associate you with the event and know your message is relevant – giving a high engagement rate. This offers a great opportunity to cement the connections you’ve already made.
46.0% open rate*
6.0% click-through rate*
*For in-person events activity 2023
We’ve been helping clients reach our audiences for almost 20 years, supporting 9 million students as they make decisions about their next steps. Whether you’re a HE provider, employer or commercial brand we can help you build awareness and make a real connection, whatever your size and ambition.
With UCAS you can reach Gen-Z in person - engaging with them early, as they start exploring future opportunities and are ready to make connections that last.