Enhanced Provider Pages
Engage applicants and pre-applicants with rich provider content that's presented to them from the earliest stages of their research, boosting brand awareness and securing lead gen data.
What are Enhanced Provider Pages?
Millions of students come to ucas.com to research their choices, and our Provider Pages enable you to put your university or college front and centre from the beginning of their journey to higher education.
Our Enhanced Provider Pages go one step further. With Enhanced Provider Pages, your page's reach will be amplified as enhanced content is presented to students at key decision points in their journey – across UCAS.com, in the Hub, and via our student emails.
You’ll also generate guaranteed, contactable leads from your page and unlock invaluable insight reporting.
1.25 million
students have visited Provider Pages since launch
How do Enhanced Provider Pages work?
Adding to your standard Provider Page’s content is the first step to connecting with your next generation of students - and Enhanced Provider Pages let you do just that.
With an Enhanced Provider Page, content is actively promoted to relevant students in their student journey. You'll get everything included with a free standard Provider Page, plus:
- Page promotion embedded in student journeys - Increase conversion and amploify your reach and performance with your content embedded seamlessly in the student journey
- Guaranteed lead generation - Capture data on those interested in hearing more information about your student offer, open days, or prospectis, and make direct connections through a contactable list of students via an API or CSV download
- Monthly performance report - Unlock invaluable audience insights and monitor your performance with monthly reporting on your pages performance sent directly to your inbox. You can also access data on the traffic to your page in order to better understand the audience you are attracting.
Capture quality, guaranteed leads
Students visiting your page are eager to find out more – and by adding lead generation options, you can send them more information. Upgrading to an enhanced package means that students on your page can:
- Sign up for an open day
- Get a prospectus
- Request more information
New Provider Page features
We're excited to announce two new Provider Page features to help providers engage more deeply with two important audiences: students who need support to access higher education and international students.UCAS research has found that students who need support to access higher education often struggle to find the information they need to make informed decisions.
To help providers reach students from widening access and participation groups and showcase their support, we have added a new ‘Student Support’ tab to your institution’s page on ucas.com where you can enter information about support services and packages.
This new tab appears alongside existing tabs: ‘About Us’, ‘Stats’, ‘Student Life’ and ‘Courses’.
In our experience students are often unaware that they can get support for their specific circumstances unless they are explicitly mentioned, so we recommend providing as comprehensive a list as possible about the circumstances you can support, with links to your pages.
View an example of the type of content you might want to include in the copy guide below - however, this is only a guide so please don't feel you need to mirror it.
To help higher education providers better engage with prospective international students, and to improve the experience of prospective international students looking for crucial information about potential study options, UCAS has created a new International Students tab on your Provider Page or Enhanced Provider Page.
This page presents an opportunity for you to highlight what makes your institution special, share more about the support and services you have for international students related to both academic study and student life, and provide information and links to help them make informed decisions when making their intended university, college, or conservatoire selection.
To make setting up this page as easy as possible, we have copied your introductory content from the former UCAS International app to the International Students tab on your Provider Page or Enhanced Provider Page. We recommend you review the content on your new International tab to ensure it is still up-to-date and accurate. There is a 4000-character limit (including spaces).
What to do next
- Contact the content editor at your institution responsible for your UCAS Provider Page or Enhanced Provider Page with the latest copy for your new tabs, including hyperlinks to your own web pages.
- Ensure your webpages are up-to-date and as specific as possible about the support you offer, with contact details should students require more information or to ask questions.
- If you have any queries, email coursesdata@ucas.ac.uk or call us on 01242 544864.
We hope you find the new Student Support and International Students tabs beneficial for engaging more deeply with these two important audiences.
Get detailed audience insights
With an Enhanced Provider Page, you'll receive a monthly breakdown of the traffic your page is receiving, helping you better understand the audience you’re attracting.
Reporting data includes:
- Unique page views
- Users
- Time spent on page
- Locations of users (country breakdown)
- Total leads generated
You'll also receive an attribution report at the end of every cycle, showing how your leads translated into applications and accepts - give you clear and demonstrable ROI.
Pricing
Pricing for Enhanced Provider Pages is based on institution size. Please contact our Data Collection Team for more information about the 12-month subscription cost for your university or college and find out more about how an Enhanced Provider Page can amplify your reach.