Wednesday 29 April 2020
14:20 – 15:20
Amanda is Head of Communications Planning at Royal Mail MarketReach, where she champions the power of mail – the UK’s third largest media channel. An American who has lived in the UK for over 25 years, she came to MarketReach after a long career as a strategic planner with above and below the line agencies in both the US and the UK. In her current role, Amanda is able to indulge her love of mail as a medium, exploring how and why it adds value on both strategic and creative levels.