Annual Admissions Conference 2020 – CANCELLED

Date and location: This event has now finished

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Signed, sealed, delivered (I'm yours) – why direct mail is still important

Wednesday 29 April 2020 14:20 – 15:20

Presentation and workshop – information giving but also interactive with specific tasks and outcomes for attendees

Open to all

Summary

At UCAS Media we use a variety of channels to engage students on behalf of universities. Direct mail has often been overlooked, but this session will turn some of this ‘wisdom’ on its head. The session will explore the allure of direct mail for this Gen Z audience, with representatives from the Royal Mail and UCAS Media.

Learning outcomes

Demonstrate the levels of engagement of direct mail, and its perennial appeal.
Typical client ROI and best examples of creative.

Speakers

Stefan Mills, Mail Media Specialist Government and Health Sector, Royal Mail MarketReach

Amanda Griffiths, Head of Communications Planning, Royal Mail MarketReach

A representative from UCAS Media

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