How can higher education providers maintain quality, and gain a larger slice of a shrinking pool of applicants? UCAS Media has been working with pioneering providers, to innovate new ways to leverage the 10bn UCAS data points against the challenges they are facing. In this session, we will share the progress made to date in machine learning algorithms that define untapped geographies, market sensitivity, and intelligent targeting. With best practice guidance, this session will empower you to consider new ways to extend your data reach and data science capability.