Annual Admissions Conference 2018

Hear about UCAS’ high-level customer journey can help engage with prospective and current students and create engaged alumni, including an example of how UCAS has used insight to change a moment of truth over Confirmation and Clearing to make a real difference for applicants.

Learning outcomes

• The three experiences a student must measure your brand against, and strategic importance of their journey.
• Recognise the key moments of truth in student journeys, and their operational impact.
• Understand how emotional connections drive brand affinity, and increase relationship value.