The new approach will see a move away from a free text box, with students asked to respond to three structured questions instead.
This is the second in a series of initiatives designed to address concerns that progress on encouraging disadvantaged students to apply for university has started to stall from Dr Jo Saxton, the new CEO of UCAS. It follows the decision last month to waive the application fee for free school meal students.
The three new questions will ensure students from all backgrounds better understand the key information universities and colleges want to know about them when making admissions decisions.
Previous UCAS research found 89% of students felt that the purpose of the personal statement is extremely clear or clear but 79% reported that the process of writing the statement was difficult to complete without support. UCAS surveyed potential applicants about to start their personal statement, and found more than three quarters prefer the three-question format. Over 80% said they found the three questions "extremely easy" or "somewhat easy" to understand.
The new structure will also improve the capture of information that universities and colleges tell UCAS is of most value when admissions teams are differentiating between applications.
The three questions were chosen following extensive research, testing and validation with students, teachers and advisers, and universities and colleges:
- Why do you want to study this course or subject?
This is an applicant’s opportunity to showcase their passion for and knowledge of their chosen subject, to demonstrate to universities and colleges why they are a good fit, and to outline any future ambitions. - How have your qualifications and studies helped you to prepare for this course or subject?
In this section applicants can describe relevant or transferable skills they’ve gained in education, and demonstrate their understanding of how these will help them succeed in their chosen course or subject area. - What else have you done to prepare outside of education, and why are these experiences helpful?
Here applicants can reflect on their personal experiences, and any other activities they have undertaken outside their education to further demonstrate their suitability for the course.
The new format will be introduced in September 2025 for students applying for 2026 entry.
The changes announced today come as UCAS releases new data which shows that the gap in application rate between the most and least disadvantaged students remains stubbornly persistent. Using a range of measures across the UK, the 2024 figures from the UCAS 30 June deadline show:
- In England, the application rate from the most disadvantaged backgrounds (TUNDRA quintile 1) has slightly declined to 25.4% (-0.4 percentage points) whereas the application rate for the most advantaged (TUNDRA quintile 5) has marginally increased (+0.1 pp) to 60.7%.
- In Wales, the application rate of those from the most disadvantaged backgrounds (WIMD2019 quintile 1) has decreased to 20.7% (-1.3pp), whilst the application rate for the most advantaged (WIMD2019 quintile 5) also decreased to 49.7% (-2.6pp).
- In Northern Ireland, the application rate from the most disadvantaged backgrounds (NIMDM2017 quintile 1) slightly declined to 33.3% (down 0.6pp) whereas the application rate for the most advantaged (WIMD2019 quintile 5) very slightly increased to 66.6% (+0.1pp).
- In Scotland, the application rate of those from the most disadvantaged backgrounds (SIMD2020 quintile 1) has increased to 20.7% (+0.8pp), while the application rate for the most advantaged (SIMD2020 quintile 5) also increased to 50.2% (+1.1pp). However, UCAS data does not capture the full range of higher education provision in Scotland.
Overall, 321,410 UK 18-year-olds have applied to university or college up from 319,570 in 2023 (0.6%), with 91% holding an offer compared to 89% last year.
Dr Jo Saxton, Chief Executive at UCAS, said: “My aim at UCAS is to make sure that the doors of opportunity stay open for as many students as possible so that they can benefit from a university education, and find the right course that they will succeed in. Today’s figures show that whilst positive progress has been made, there is still much to do. The changes to the personal statement, along with our recent fee waiver for students in receipt of free school meals, are all part of UCAS’ contribution to the sector-wide effort to ensure more people from disadvantaged backgrounds can benefit from the life-changing opportunity of higher education.
“During my time in schools, I saw first-hand how the personal statement can help students really clarify and articulate their ambition, but also how challenging it can be for those with less support. The new approach, with guided questions aims to give greater confidence to those students, as well as their teachers when advising on how to secure their dream course.”
When asked about the personal statement reform:
Abhishek Saha, aged 21, from Oxford, said: “It is, of course, a daunting task for every student to summarise your life experiences in 4,000 characters, especially when there is often not much guidance. However, the introduction of guided questions will undoubtedly support students, giving them more clarity and direction in what to write.”
Millie Gallimore, aged 18, from Manchester, said: “I believe it will relieve many students of the stress and anxiety previous years have had when planning their personal statement, and that applying to university will become much more accessible for those with less support.”
Lee Elliot Major, Professor of Social Mobility at the University of Exeter, said: “This welcome reform strikes the right balance between a more structured approach to deter fabrication, while not limiting the opportunity for applicants to personalise their statement. I believe it is a significant step in making the university admissions system a little bit fairer for all applicants.”
Sally Rutterford, Head of Admissions and Deputy Director at Cardiff University, said: “[The changes] will support applicants by assisting them in organising their thoughts and the information that they need to provide to us when considering their application. The personal statement can cause an element of anxiety particularly for those who do not have the support of someone who has been through the process; the new structure helps to address this by providing a framework to direct to the information required whilst still providing opportunity to provide responses that are unique to each individual and give opportunity for applicants to tell us about themselves.”
Andrew Parkin, Principal at St Dominic’s Sixth Form College, said: “The changes… are important revisions that will facilitate accessibility and equality of opportunity. Each section of the personal statement, being carefully scaffolded for all candidates, will provide HE providers with the most useful information which demonstrates an individual has considered their options and is confident that their chosen course is right for them. This ultimately is a ‘win win’ for all concerned and I am sure will be warmly received by future generations of HE applicants.”
View the 2024 cycle applicant figures – 30 June deadline
ENDS
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Notes for editors
Personal statement reform
All three questions will be mandatory for applicants. The character count will be 4,000 characters in total, so that students can split flexibly across their three sections. This means that new, reformed personal statements will continue to be the same length as those in previous admissions cycles. Find out more about the changes here.
30 June deadline data
- Data published today is 30 June deadline data. 30 June is UCAS’ final date to apply to up to five courses at the same time. All applications sent to UCAS by 18:00 BST (UK time) on 30 June are sent on to the chosen universities or colleges.
- Applications received after 30 June are automatically be entered into Clearing. Clearing matches applicants to any higher education courses that are yet to be filled. It is available to anyone who has made a UCAS undergraduate application and who is not holding any offers.
Quintile 1 (most disadvantaged) applicant numbers across the UK
About UCAS
UCAS, the Universities and Colleges Admissions Service, is an independent charity, and the UK's shared admissions service for higher education.
UCAS’ services support young people making post-18 choices, as well as mature learners, by providing information, advice, and guidance to inspire and facilitate educational progression to university, college, or an apprenticeship.
UCAS manages almost three million applications, from around 700,000 people each year, for full-time undergraduate courses at over 380 universities and colleges across the UK.
UCAS is committed to delivering a first-class service to all our beneficiaries — they're at the heart of everything we do.