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Ask China’s future students how they feel about their world and what tomorrow holds and you’ll get a positive response from 95% of them. Ask the same question in Turkey and you’ll find a much less optimistic group.  

Go to India and ask if they know where they want to work, and you’ll find that most have a good idea. But go to France and you’ll find that they are still largely undecided.

The nuances of international student marketing are vast, and whilst there are some common truths that can define your marketing strategies across domiciles, it pays to know the preferences of each nation (and sometimes even the regions within them).

That’s why, earlier this year we surveyed 2,000+ young people aged 13 – 16, in France, China, Turkey, India and the USA to find out what they were thinking, feeling, and planning for life after school. And ahead of publishing the full 38-page report – with all our findings on everything from preferred subjects to parental...

The English Level 3 qualifications landscape has gone through major reforms in recent years and there continues to be live conversations and development on the future of them with the Advanced British Standard (ABS) consultation. T Levels have marked the most significant change to the qualification landscape since the decoupling of the AS in 2015 and it is the Government’s intention that they will “form the backbone” of the new qualification.

These reforms sit within broader changes that have been seen over the last few years, including the introduction of Higher Technical Qualifications and degree apprenticeships. In totality, this offers students a clearer technical education progression pathway from Level 3 onwards. It is key that schools, colleges, universities, employers, and training providers understand what these reforms mean for the future pipeline of apprentices and students.

But what do we know of the progression of the second group of students to...

I had dreamed of this since I was around six, when one of our family friends sent us a postcard from Oxford, the City of Dreaming Spires! My destination: the University of Worcester in the beautiful county of Worcestershire, to study marketing, advertising & PR. How fun it was trying to pronounce Worcester when I arrived at Heathrow! Little did I know that this journey would not only transform my life but also lead me to become an advocate for diversity, mobility and international education. In this blog post, I'll take you through my journey from an international student to an International Graduate Ambassador, and to my current role at UCAS. 

Arriving at the University of Worcester in 2011 filled me with excitement and nervousness at the same time. I extensively researched my choices, and Worcester seemed the right place for me. I liked the programme and teaching styles, and from speaking to other students already there, it sounded like Worcester was a vibrant...

Here's a look at some of the key insights gathered from the UCAS recent webinar episode Journey to a Million.

The ‘Journey to a Million’ and UCAS webinar series insights

This episode of the UCAS webinar series, in collaboration with Knight Frank and Unite, unravelled the distinctions of future student accommodation requirements. Sarah Canning, co-founder of The Property Marketing Strategists, introduced the expert panel: Ben Jordan, Head of Policy at UCAS, Katie O'Neill, Investment Researcher at Knight Frank, Ollie Wells, Customer Success Director at UCAS, and Stuart Henderson, Operations Director at MYS Living. 

Our specialist line-up touched upon the anticipated increase in the 18-year-old population by 2030 and its implications on student housing.

As Katie O'Neill from Knight Frank put it:

The...