UCAS are a key partner in supporting apprenticeship recruitment for Virgin Media. Through Career Finder job listings and targeted email outreach UCAS can pinpoint exactly the right audience for our roles.
Virgin Media
Early careers multichannel campaigns
Reach the right candidates and their influencers on the right channels. 1.5 million students come to UCAS each year to explore their next steps – we're ahead of Google when it comes to students seeking information about higher education.
Targeted advertising through our unrivalled data
Develop a bespoke digital campaign with UCAS, the trusted higher education and apprenticeships brand for students. From email and direct mail to social media and display, connect your employer brand to students when they're most engaged. Reach their key influencers – 30,000 parents, teachers, and careers advisers as they support young people exploring their next steps.
Choose the audience you want to reach and how you’d like to reach them – we’ll work with you to create smart, high-quality messaging that blends seamlessly into their online experience and delivers proven ROI.
2.9x higher engagement rate using multichannel campaigns vs single channel campaigns.
Reach the right candidates on the right channels
- We use bespoke data to target bespoke audience groups through the digital channels we know they use.
- Target specific audiences to meet your diversity, equality and inclusion targets.
- Our team uses their years of experience to ensure your creatives get attention and generate action.
- We’ll deliver intelligent digital messaging which fits into their online experience at exactly the right time.
Case study: A technology consulting company
Using UCAS' data and insight, a targeted paid media campaign was used to attract a diverse range of candidates for this technology company's graduate and apprenticeship roles.
Tailor your digital campaign across the student journey
Raise awareness
During the discovery stage of a student’s journey, we use a range of channels to share relevant information with them, raising awareness of your employer brand and directing them to your content.
Boost consideration
In the application stage, we focus our communications to drive traffic to your vacancies. With strong click-through rates to conversion content, you'll be reaching candidates who are ready to take action.
Explore our channels in detail
Data-driven targeted communications will help you meet your campaign goals, with options including demographic, location, and academic subject targeting.
Employer email campaigns have seen a 45.8% average open rate.
With unrivalled data we run targeted campaigns across a mix of paid media platforms. Gain brand awareness, student engagement and ROI – everywhere from Google to TikTok.
Employers have seen a 7.81% average engagement with Meta campaigns.
Get relevant messages across different stages of students’ university journey – with keyword targeting, visibility on key content pages or in a student's application.
Employers have seen a 0.10% average click through rate with display ads on ucas.com.
Stand out from digital-only competitors through DMs, which are sent in UCAS branded envelopes to help students find the products or services they're looking for.
Case study: NHS
Using nursing applicant insights, a dynamic multi-channel strategy speaking to potential future nurses, lead to an increase in nursing searches and applicants.
On-demand performance data
As part of any digital campaign, you’ll get access to TapClicks, our online dashboard where you can view your performance at any time, free of charge.With daily performance updates, you’ll have the most up-to-date information available when it suits you. View online or download reports and charts to share campaign achievements.