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Reach the right candidates and their influencers on the right channels. 1.3 million students come to UCAS each year to explore their next steps – we're ahead of Google when it comes to students seeking information about higher education.

"UCAS are a key partner in supporting apprenticeship recruitment for Virgin Media. Through Career Finder job listings and targeted email outreach UCAS can pinpoint exactly the right audience for our roles."

Virgin Media

Targeted advertising through our unrivalled data

Develop a bespoke digital campaign with UCAS, the trusted higher education and apprenticeships brand for students. From email and direct mail to social media and display, connect your employer brand to students when they're most engaged. Reach their key influencers – 30,000 parents, teachers, and careers advisers as they support young people exploring their next steps. 

Choose the audience you want to reach and how you’d like to reach them – we’ll work with you to create smart, high-quality messaging that blends seamlessly into their online experience and delivers proven ROI.

2.9x higher engagement rate using multichannel campaigns vs single channel campaigns.

Reach the right candidates on the right channels

  • We use bespoke data to target bespoke audience groups through the digital channels we know they use.
  • Target specific audiences to meet your diversity, equality and inclusion targets.
  • Our team uses their years of experience to ensure your creatives get attention and generate action.
  • We’ll deliver intelligent digital messaging which fits into their online experience at exactly the right time.

Case study: A technology consulting company

Using UCAS' data and insight, a targeted paid media campaign was used to attract a diverse range of candidates for this technology company's graduate and apprenticeship roles.

Read the case study

Tailor your digital campaign across the student journey

Raise awareness

During the discovery stage of a student’s journey, we use a range of channels to share relevant information with them, raising awareness of your employer brand and directing them to your content.

Boost consideration

In the application stage, we focus our communications to drive traffic to your vacancies. With strong click-through rates to conversion content, you'll be reaching candidates who are ready to take action.

Explore our channels in detail

Case study: NHS

Using nursing applicant insights, a dynamic multi-channel strategy speaking to potential future nurses, lead to an increase in nursing searches and applicants.

Read the case study

On-demand performance data

As part of any digital campaign, you’ll get access to TapClicks, our online dashboard where you can view your performance at any time, free of charge.
With daily performance updates, you’ll have the most up-to-date information available when it suits you. View online or download reports and charts to share campaign achievements.

UCAS is the dominant source of information for young people exploring their future options. By year 12, 3 in 5 recognise the logo, and 2 in 5 have used ucas.com for research.

Find out more about recruiting apprentices with UCAS

Find out more about recruiting apprentices with UCAS

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