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New 2025 Report: Finding Their Place

Brands

Meaningful insights to connect with Gen Z

Finding Their Place is a new-for-2025 report, designed for brands that want to connect with Gen Z and make meaningful impact, helping them to connect with the next generation through meaningful, relevant insights. 

Our brand new report ‘Finding Their Place’ follows months of qualitative and quantitative research from UCAS, to help you better understand students-to-be (and their families) as they prepare for higher education.

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Discover key insights, such as:

What drives student purchasing decisions?

Only 16% of students buy a product after seeing a brand at Freshers’ Fair – suggesting brands need longer-term engagement strategies.

When do students buy, and when should you engage?

41% of essential tech purchases start as early as pre-May – with most students and their families securing other essential items months before the start of term via incremental purchases. 

How do families influence student spending?

60% of parents see university as a time for their child to gain independence, but they remain primary purchasers for big-ticket purchases. Engaging both students and parents will maximise impact. 

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