Build lifelong connections with Gen-Z

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Supporting 1.5M verified new students every year

UCAS plays a unique role in supporting young people as they make decisions on their future – we are their trusted guide in a complex world.

To support them, we’ve engineered a unique media ecosystem, comprising of multiple channels to offer advice and guidance at all the points our audience need it the most – both on and offline.

Want to find out more about reaching Gen-Z with UCAS?

Get in touch Download our brochure

Working with UCAS gives brands an opportunity to...

Provide the value that matters

We're looking to work with brands who want to be there for students as they prepare for university and life as indepedent adults, providing them with products and services of value, that align with their needs and budget.

Be discovered at the very beginning

Going to university is a big life moment for young people, providing a unique time for them to discover new brands. Recent independent analysis by UCAS shows that 1 in 4 students discover new brands when starting university - up from 16% in 2022.

Make connections that last

University is filled with significant moments that shape us as adults - providing brands with many opportunities to leave a lasting impression and build the foundation for long-term brand loyalty.

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Connect with an audience always in decision mode

The unique relationship we have with young people, the trust they place in us to guide them and all the touchpoints they need our service for, results in media performance that outperforms benchmarks

We can offer you multi-channel opportunities that are targeted, segmented, and tailored to your unique objectives to ensure you reach the right audience, in the right way across:

Website Events Email & direct mail Social media