UCAS Marketing Services | Business | UCAS

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UCAS supports young people as they make their first major life decision

As an independent charity, we provide advice and guidance to more than 1.5 million individuals each year as they explore their future options and decide on their next steps.

As such, we are uniquely positioned to help universities, brands, employers, and apprenticeship providers connect with the next generation.

Lets's talk What is UCAS?

Who do we work with?

Higher Education Providers

Reach future students and achieve your admissions goals through UCAS. We understand young people, their influences, and what drives their application decisions.

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Employers and Training Providers

We work with employers and training providers across the UK to connect students with apprenticeship opportunities and can help your organisation recruit future talent.

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Brands

Through our unique media ecosystem, UCAS helps brands reach strategically segmented audiences, working together to make every student experience the best it can be.

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Media Agencies

Our unrivalled understanding of young people’s buying behaviour enables you to give your clients a competitive edge, reaching a responsive and engaged audience.

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Accommodation Providers

Offer students plenty of choice and match them with the right room, by connecting with them as they consider how and where to live while studying.

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Supporting individuals exploring their next steps

By partnering with UCAS to support your student marketing strategy, or apprenticeship recruitment, you can feel reassured that that every pound spent is an investment into widening access and choice into higher education and career pathways.

Find out more about UCAS

Ready to find out more?

Discover how we can work together to help your organisation achieve its goals.

Discover our latest insights and news

Six recruitment marketing strategies to boost take-up of apprenticeships

Of the three main post-secondary pathways, going to university remains the default choice across the UK in 2024. But for apprenticeships and early careers opportunities, despite all their unique benefits so suited to today’s cost-of-living crisis, it remains a battle for a distant second place.

Project Next Generation: How to engage and inspire Gen Z to attract the best new talent

The next generation want more from their professional lives – so how can employers engage with their values?

Creating diversity in the insurance industry workforce through apprenticeships

Insurance affects almost every area of our society, from domestic to business, yet research shows that women and ethnic minorities are underrepresented in the industry.

Feedback from our customers

Having access to a pool of over a million students is amazing in any sort of recruitment situation. But then to know that over half of them, or around half of them, are interested in apprenticeships is also great. I think it's quite difficult to find that many people, in one place, that are all interested in apprenticeships - so it's a great opportunity for us."

Liam Bradshaw-Shallow, Early Careers Attraction Coordinator, Sky

UCAS's marketing campaigns have been a game changer for us! Three months in and the digital media campaigns, especially on social media in our targeted cities, have shown impressive success rates. We're seeing click-through rates of 8-10%, a number we're genuinely proud of.

Shaan Clarke, Marketing Director, Collegiate UK

The insights from this work will support us, and our partners in the health and care system, to continue to build a nursing workforce that is highly skilled, critically thinking, and with the right values.

Dr Ruth May, Chief Nursing Officer for England & Professor Mark Radford CBE, Chief Nurse, Health Education England, and Deputy Chief Nursing Officer for England