To what extent can you grow and still preserve distinctive student experience and is there a size point where a specialist stops being a specialist?
These are questions many of our providers are facing right now and there is a mixed picture of who wants to grow and how best to meet demand without compromising on quality and whilst maintaining a distinctive offer. Offering a very personal, supportive and inclusive learning environment for students is important to our members and having a disciplinary focus creates a sense of belonging and purpose for both staff and students.
There are several ways of growing an institution — whether expanding existing provision, diversifying the curriculum offer or increasing its partnership or transnational offer. Several of our specialist members that have seen the biggest growth have chosen to expand by creating new campuses across the UK and EU. This way they protect their small and specialist identity but can increase student numbers. This approach is however more expensive and riskier than simply expanding a single campus.
There are other financial barriers to growth too. Many of our institutions have high costs in teaching equipment and studio spaces which make growth a much less appealing proposition, especially at a time when the tuition fee (and any high-cost supplementary funding) just covers the cost to deliver without any real financial cushion to invest in growth and development. It is said you must spend money to make money but the freeze in tuition fees is having a profound impact on the level of investment providers can make to meet this new growth.
There are also potential demand barriers. Whilst the employment sector and post-18 education choices have profoundly changed and are more complex, the lack of investment in careers information, advice and guidance (IAG) for young people (and the population at large) is stifling growth in ‘opportunity’ occupations. It is unclear the extent to which the public are aware of the onward potential (and need for) gaining a degree in agriculture, osteopathy, and other niche specialisms. There are also pipeline barriers brought on by the changes to the national curriculum and school inspections. Whilst 30% of the jobs on the shortage occupation list are in the creative industries
ii, the impact of Progress 8, the EBacc and state funding squeeze has dramatically reduced the creative curriculum in schools. There has been a 38% decline in students taking creative GCSEs and a 31% decline in creative A Level take up compared to 10 years ago.
iii It makes it harder for state school pupils to access creative qualifications and therefore shuts them out of a crucial creative industry and many other careers. Creativity is one of the most in-demand skills by employers according to the World Economic Forum, the Confederation of British Industry, LinkedIn, and many others. The lack of creative education will not only restrict growth in L4+ arts qualifications but could harm social mobility more generally.