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Ready to make Clearing 2025 a success? We’re excited to share the essential insights and strategies that you and you're marketing, and recruitment teams need to succeed in 2025.

Why Choose UCAS for Your 2025 Clearing Campaigns?

2025 Clearing Solutions

After great success in 2024, our Clearing packages are returning for 2025. These packages are designed to:

  • boost brand visibility across students' favourite channels,
  • engage with verified applicants throughout the Clearing process, and
  • maximise conversions on and beyond results day for a strong return on investment (ROI)

Want to learn more about Clearing trends and solutions for 2025? Explore how we can help you achieve your goals:

Download your copy now

The full 2024 survey report will be shared with you in the coming weeks. Keep an eye out on future communications for more details. 

2024 Clearing Insights Webinar

In our 4 December webinar, Dave Penney and Jo Richards from UCAS, joined by Kyle Campbell, Founder of Education Marketer, shared key insights into student behaviour during Clearing and the importance of your visibility during pivotal moments.

Here’s a quick recap of what we explored:

  • Why students may decline firm offers.
  • Strategies to enhance Clearing outreach.
  • Tips for improving communication and support throughout the Clearing journey.

Watch the playback

Provider-level Clearing Insights

Delve into your current trends, comprehend the Clearing sector forecast, and pinpoint where to concentrate your efforts.

  • Track Trends: Review your Clearing performance in recent cycles.
  • Understand Behavior: Analyse applicant switching and self-release patterns, identifying key risks and competitors.
  • Forecast Success: Predict unplaced applicant volumes and potential placements.
  • Spot Opportunities: Focus on high-growth subjects and mitigate risks.

Refine your approach, optimise campaigns, and achieve better results with tailored insights.

Contact your Customer Success Director or Customer Manager now to discover how this could work for you.

Find out more

Clearing campaigns that moved the needle

In this session, Kyle Campbell, founder of Education Marketer, teamed up with the University of Nottingham to showcase their successful 2024 Clearing campaign. They explored how Clearing has evolved and shared strategies that resonate with today’s students.

Key takeaways:

  • Proven tactics for effective messaging and engagement.
  • Insights from the University of Nottingham’s innovative approach.
  • Data-driven strategies to shape 2025 campaigns.
  • Practical actions to refine your Clearing efforts.

Whether improving your Clearing approach or planning for 2025, this session offers valuable tools to drive success.

Watch the playback here

View the slides

Clearing plus - Enhanced profile

Make sure you’re ready to stand out during key moments across the Clearing period. Clearing Plus presents unplaced students with a personalised list of course options, matched to their circumstances and interests. Showcase your messaging alongside all your listings and get ahead of the competition with an enhanced profile.

    Find out more


 

HE Provider

We use UCAS to run our campaigns because the team helps us choose the right marketing options to fit our campaign goals. We reach the right audience through UCAS so it takes the guesswork out of targeting, and can track performance easily through the reports.

Clearing media specifications

Our technical guidelines include comprehensive guidelines for our marketing channels. These guidelines have been carefully designed to ensure you have the best experience working with us. Everything you need is available in the guidelines however, your account manager is available in case of enquiries.

Access our Clearing media specification guides now:

HE Provider

Last year we used a combination of email, display, and paid media in our Clearing campaign. Every year, our paid campaigns improve, as we strive to understand the audience, channels and ad formats better.

Book your Clearing media

Packages will be available to purchase on a first-come, first-served basis, with bookings opening on Tuesday 4 February 2025. 

Contact your UCAS Customer Success Director / Customer Manager or email clearingmedia@ucas.ac.uk to discuss media options or queries.

Please note, that bookings will close on Friday 14 March 2025.

Contact us for:

  • Book an available Clearing package(s)
  • Add available products to your Clearing package(s)

Booking details coming soon...