Applying for university or college to start your studies in 2026? Find out more about the changes to the personal statement format and tips on what to include.

What is a personal statement?

Your personal statement is a chance to get noticed for the unique talents and experiences you have. It’s an important part of the application process as it’s an opportunity to talk about yourself and your passions, outside of your grades.

We’re going to talk you through how to make the most of the 4000 characters and write a personal statement that stands out.

Why has the personal statement format changed?

You may have heard announcements that the personal statement has changed from one longer piece of text to three separate questions. We wanted to make the process easier and more structured for you to really shine in your application. We know how daunting it can be to be faced with a blank page, so the new questions should help give you a starting point to shout all about you and your achievements, helping you to give strong examples to prove you're a good fit for your chosen course.

The three questions will help you to scaffold your answers and ensure you include exactly what universities and colleges want to see, to help you succeed in your applications. Each answer will have a minimum character count of 350 characters, which is clearly labelled on the question boxes, along with an overall character counter, so you can keep track. The 4000 overall character limit (including spaces) remains the same, as does what you're expected to include. 

The new personal statement questions

What universities and colleges are looking for

When reading your personal statement, admissions tutors are looking for evidence that you’re passionate and knowledgeable about the subject area you’re looking to study further and have the relevant skills, experiences, and potential to be a great student. 

Helen Bousfield-Myatt

HE Admissions Team Leader, Hartpury University and College
When we consider an application we want to understand why someone has applied for the course, what interests them about it, and what inspires them to pursue education and a career in this area. An applicant is more than a set of qualifications; of equal importance is what they do outside of their studies. We use the personal statement to understand this.

The new personal statement

Head of Admissions Sally Rutterford and students Millie and Nawal share their insights and advice for the new personal statement format.