Dave Penney, Director of Marketing at UCAS, will be joined by a panel of data and conversion specialists:
- Ashleigh Little, Head of Post-16 Outreach and Recruitment Events, will talk about how the University of Sunderland has transformed the applicant day sign-up experience to increase the university's conversion potential,
- Penny Eccles, conversion expert and former Director of Marketing at Nottingham Trent University will discuss her top tips to encourage offer-holders to select your institution as their firm choice,
- Ed McClaran, Senior Insight Consultant at UCAS will discuss how student feedback can impact your communications plans.
- Steve Minney, Head of Undergraduate Recruitment, will talk about how the University of Swansea use student feedback to optimise conversion.
We’ll also bring you new information about what students have been telling us from our latest surveys.