At its heart is our vision – to connect you to your future. Our ambitious strategy for growth is centred on personalisation and flexibility, ensuring that UCAS remains relevant for the customer of 2025. However, we will not seek to be all things to all people, and our core purpose remains to run an accessible, trusted, and personalised undergraduate admissions and information service.
In the development of Discover your future, we invested more than 300 hours of customer and stakeholder engagement, spread across around 400 individual interactions. Of course, many of you will have contributed – your feedback has been invaluable in shaping UCAS’ future strategic direction.
Please take time to read our strategy – it’s online, short and snappy, and easy to digest.
We look forward to working together to inspire hundreds of thousands more individuals to discover their future.