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Precision marketing data service feedback

Session to be held at UCAS in Cheltenham on Thursday 11 February.

Posted Wed 13 January 2016

We reported results from the precision marketing data service (PMDS) evaluation at the Annual Review Meeting (ARM) in November 2015. For those of you unable to attend, you can view a PDF of the Prezi presentation, which covers:

  • the rationale behind developing the service
  • the take-up of the trial
  • our headline findings and feedback from applicants and providers on how different elements of the trial worked  
At the ARM, we reported that the majority of providers would like a similar service to be offered again, if certain new features were added. We’ve been working on ways to add in these requested features and would now value testing some ideas against a set of representative providers.

We’re holding a session at UCAS in Cheltenham on Thursday 11 February, from 11:00 – 14:00. If you’re interested in taking part, please email pmds@ucas.ac.uk.