This is a new tool we’re building to help you understand your applicants better, by identifying the behaviours and needs of the different types of learners who apply to you, and how these compare to other HE providers in the sector. There are multiple ways we think that these personas can be used:
- They will help you better understand your applicants, and you will be able to filter by features, such as course.
- You can benchmark how your applicants compare to the sector and your competitors.
- We’ll give you the tools to suggest where to focus your marketing activities – which personas do you need to focus on more to increase acceptance rates, and where can you find them?
- The personas will allow you to personalise your marketing comms, to appeal and engage with different types of applicants.
We’re now starting the final stage, and we’re looking for people who would like to be involved in supporting us as we develop the personas. In particular, we would like to hear your feedback on how you would/could use the learner personas to support admissions and recruitment at your university or college. Please complete our survey to give us your thoughts.
To find out more about our proof of concept and planned future developments, please watch our webinar. If you have any queries, please email h.rudge@ucas.ac.uk.