All presentations shared during the conference can be found linked to the sessions listed below.
Redefining provider engagement at fairs
This session explored Prospectus Plus and UCAS’ latest findings on how prospectuses and in-person engagement at fairs influence student decision-making.
Nathan Monk explored best practices for presenting materials, improving stand engagement at UCAS Discovery events, and the most effective use of giveaways. Insights were shared on enhancing on-site presence and creating lasting impressions with prospective students.
Does AI-generated content outperform human-generated content?
This session was led by the team behind the University of Southampton’s award-winning campaign, which tested AI-generated content against traditional marketing methods using cutting-edge data insights.
View the slides (1.26 MB)
Project Next Generation – International
During this session we delved into the aspirations of future international students and what drives their choices of study pathways.
Teona Droc and Felicity Lloyd presented insights on how you can align with these ambitions, covering key factors influencing students' decisions, their channel engagement, and the early support institutions can provide to the next generation of international students.
- View the slides (19.01 MB)
Post-Clearing analysis – navigating student emotions and choices
This session provided a detailed look at student experiences post-Clearing and how providers can enhance engagement. The discussion explored students' emotional journeys during the Clearing process, the drivers behind their final decisions, and ways providers can improve support and communication. From understanding why students decline firm offers to optimising post-Clearing outreach, key insights were shared to improve the Clearing experience.
- View the slides (7.97 MB)
Global trends in international student mobility – QS presentation
QS provided a global perspective on international student mobility, based on their Destination UK report. They explored emerging trends such as sustainability, the impact of generative AI on study and career choices, and how universities can address concerns like the cost of living and accommodation.
- View the slides (1.89 MB)