Skip navigation

What is important in firm and insurance decision-making?

Our sector-level Five-Year Student Decision Report (SDR) offers a detailed analysis of the evolving factors shaping main scheme undergraduate applicants’ decisions to accept or decline offers.
Drawing on insights from over 480,000 applicants between 2020 and 2024, the Five-Year SDR explores key priorities influencing decisions, such as course modules, social life, and accommodation. The report also highlights emerging trends, such as the growing emphasis on employability factors like graduate earning potential and work experience opportunities.
The findings of this report will provide higher education providers with data, that can help them refine their offerings and communications, ensuring they resonate with prospective students and support them in making confident, informed choices.