Poppy is Head of Industry Marketing at Unibuddy, where she's been for over 5 years, with a focus on bringing our community of 500+ global partners together to share best practice in student engagement and spark innovation. With a passion for better understanding the needs of students today, Poppy works to bring the insights from Unibuddy's partner community to the wider Higher Ed audience. Her career in Higher Ed started out at Royal Holloway University of London, where she managed their recruitment and events programme.