
Stay on task, focus it, and try to get across your personality and your commitment and enthusiasm for the subject. I love to see some notion that you’ve done something off your own back, like relevant books you’ve read or exhibitions you’ve visited, and how this has informed your own practice. I’m especially impressed when applicants make reference to items they’ll be bringing in their portfolio and write about their approach to a project and what their influences are. I find this very insightful and it makes us feel we really want to meet you. Giving us a sense of where you see yourself going in the future is great too.