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The Annual Conference for Teachers and Advisers 2025

Date and location
25 – 26 February 2025, Birmingham
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Sam Sykes

Lead for Schools and Colleges, UCAS

Biography

With over 15 years of experience in education, including her time as a classroom teacher and Head of Department in secondary education, Sam has been passionate about amplifying the voices of those who advise students to help inform change and improvements. Since joining UCAS in 2016, she has worked across operations and customer contact; leading advancements in digital learning, refining processes, and improving customer experience through continuous monitoring and feedback. Sam is now leading initiatives to expand support programs and build impactful connections between schools, colleges, and regional stakeholders.

Tuesday 25 February 2025 09:30 - 09:40

Conference Welcome

Wednesday 26 February 2025 09:30 - 09:35

Conference Welcome Day 2

Tuesday 25 February 2025 10:10 - 10:55

Discover, Decide, Apply: A Definitive Guide to 2025

Tuesday 25 February 2025 16:20 - 17:00

Personal Statements 2026: Mastering the New Approach

Wednesday 26 February 2025 15:30 - 16:15

5 Steps to the Final Five

Wednesday 26 February 2025 16:15 - 16:45

The State of Play