Other factors
When choosing a university, even the little things matter. Things like good food, feeling safe, student accommodation and being part of a diverse community can make a big difference in their university life.
Besides focusing on location and reputation, they should think about how they will feel on campus. Encourage them to talk to current students who are studying on the campus and alumni, if required, to learn of their experiences.
Picking the right university isn't just about getting a degree. A student should take their time, think it over, and the right choice will lead them to not only a degree but an enjoyable university experience.