Stand out in a crowded market
In the competitive landscape of university and college accommodations, establishing enduring brand awareness is crucial for success.
Your brand's values, the community you provide, and the lifestyle you offer at your properties are powerful tools to set yourselves apart from competitors and position your accommodation options as the top choice for students.
Here are UCAS’ 7 top strategies in standing out and remaining memorable amidst the competition:
1. Authenticity is key:
Present your brand authentically. Embrace what sets your accommodation apart from others, whether it's unique amenities, proximity to campus, or a vibrant community atmosphere. Authenticity fosters trust and connection with your target audience.
2. Engage with students
Actively engage with students through various channels such as social media, campus events, and student fairs. Listen to their feedback, understand their needs, and tailor your marketing efforts accordingly. Building a relationship with your audience creates brand loyalty and advocacy.
3. Consistent branding
Maintain consistency in branding across all platforms and channels. From your website to social media profiles, ensure that your brand's messaging, imagery, and tone are cohesive and recognisable. Consistency breeds familiarity and reinforces brand recall.
4. Utilise visual storytelling
Capitalise on the power of visual storytelling to communicate your brand's narrative effectively. Incorporate compelling visuals such as videos, virtual tours, and user-generated content to showcase your accommodation's unique features and lifestyle offerings.
5. Harness the power of reviews
Encourage satisfied residents to leave positive reviews and testimonials online. Authentic user-generated content acts as social proof and significantly influences potential residents' decision-making process.
6. Community engagement
Foster a sense of community within your accommodation by organising events, workshops, and social gatherings. Encouraging residents to interact and forge connections not only enhances their living experience but also strengthens your brand's reputation as a vibrant and supportive community.
7. Stay agile and adaptive
Keep abreast of emerging trends and adapt your marketing strategies accordingly. Whether it's embracing new technologies or addressing evolving student preferences, staying agile ensures that your brand remains relevant and resonates with your target audience.