UCAS International Conference 2024

Carolyn leads on Admissions Reform at UCAS – working across the sector to deliver a student-centric programme of reform that delivers improvements, best practice and efficiencies to all users. Carolyn joined UCAS in 2023, having previously been Head of Recruitment and Admissions at Arts University Plymouth, where she sat on various UCAS working groups, including the Admissions Development Group.

After reading Jurassic Park and deciding that she could do better, Carolyn graduated with a degree in Genetics from Cardiff University. Since then, Carolyn has spent most of her career in HE, first as a researcher, and then in roles across communication, outreach, planning and strategy. Career highlights include starring in a viral video with 1,500 exploding ping pong balls, working on the JISC/HESA analytics lab initiative, implementing two CRM systems, and working at a national level to drive positive, data-led change in admissions, recruitment and fair access.