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“Generation Me”: how to engage, motivate and inspire new generations of university applicants
Tuesday 21 May 2024
09:25 - 10:00
Open to all
Open to all
Summary
Delivered by the UK’s leading generational expert, this new presentation provides a unique, research-based insight into the two youngest demographic cohorts: Generations Z and Alpha – their expectations, aspirations, and priorities. The presentation will highlight three essential ‘drivers’ which together are making today’s students more individualistic than previous generations – while also more technologically-savvy and values-conscious.