Tuesday 23 May 2023
11:15 - 12:00
Katharina is a Business Psychologist and Managing Director at IB. Together with the IB team, she advises businesses on how to integrate Psychology, Behavioural Science and strategy into business activities to create more commercial impact.
She has advised global brands such as HSBC, Virgin Atlantic, UCAS, Guidedogs, the BBC and many others in relation to finding the hidden psychological influences on retention, purchase decisions, engagement and trust and how brands build these insights into their communications, marketing and business strategies.
She has a great understanding of the strategies that can be applied to change organisations’ cultures and people’s behaviours as well as the importance of uncovering people’s conscious vs non-conscious behaviour.