UCAS Conference 2023 Access all areas

Paul Napleton is Head of Digital & Marketing Automation at University of East Anglia. Responsible for digital marketing strategy, tools and platforms - as well as website optimisation and best practice. This includes maximising CRM opportunities for dynamic, personalised touchpoints - building a 360 view of audiences by unleashing the power of data. Paul has previously worked for several leading brands in financial services in digital, innovation and content marketing positions.