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UCAS Conference 2023 Access all areas

Date and location
This event has now finished

Audience-first marketing for higher education

Wednesday 24 May 2023 11:45 - 12:30
Open to all
Open to all

Summary

Content marketing is a strategy, but 9/10 of the posts you read about HIGHER ED content marketing focus on tactics. We’re missing a trick. Anglo-American University drove 61 applications from a single TikTok creator. Full Sail University recruits students from its 17K subscribers on Twitch. Chicago University generates revenue DIRECTLY from its podcast network. Content Marketing works for higher ed, but we need a playbook on how to make it happen. Join Kyle Campbell (Founder of Education Marketer) and learn how to recruit students from the content you publish.