Unrivalled knowledge to deliver targeted campaigns
We hold 100s of data points that let you reach and remarket to the right individuals with tailored messages, based on their demographics, interests and interactions.
Our extensive database offers hundreds of data points, enabling precise targeting and remarketing:
Demographic Targeting:
- Application status
- Study level
- Location
Interest-Based Targeting:
- Subject preferences
- Career interests
- University choices
Behavioural Targeting:
- Previous interactions
- Users who have engaged with UCAS.com
Influencer Targeting:
- Parents
- Advisers
This granular approach ensures your tailored messages reach the right individuals, boosting engagement rates and conversion potential.
Our Paid Media team run campaigns on your behalf
Either as standalone activity – or to complement your/your agencies’ existing delivery. Our experts will help you reach our student audience on their favourite platforms, including:
- TikTok
- Google (including YouTube, Google Display and Google Search)
- Snapchat
1. Gain unrivalled targeting and performance
2. Reach students at all stages of their education journey
We can reach students throughout their education journey – from helping you build strong brand awareness at the start, to encouraging direct action to increase engagement and leads.
Only UCAS can track campaigns through to applications and acceptances at your university or college to demonstrate real ROI
On-demand performance data in one place
As part of any digital campaign, you’ll get access to TapClicks, our online dashboard where you can view your performance at any time. This is provided automatically for any campaign you run with us, free of charge.
With daily performance updates, you’ll have the most up-to-date information available when it suits you.
Research page text link clicks were 69.6% higher on average when clients included paid media
You can view online, or download different reports to PDF, CSV or PPT, by channel, chart/table or as a whole – a quick and handy way to present the results visually and share achievements with your colleagues.
Packages to suit all budgets and goals
You can create a bespoke campaign or choose from one of our packages, which range from short, sharp bursts of activity on a single channel, eg retargeting an email send, through to a full service offer across all channels, combined with planning, consultancy and supported with personalised insights.