International Teachers' and Advisers' Conference 2018

John M. Rudd is Head of the Marketing Group, and a Professor of Marketing. Previously, he held a chair in Marketing and Strategic Management at Aston Business School, where he was also Associate Dean Research. John joined Aston in 2001 to commence his PhD, and prior to this, held several senior management roles in blue chip organisations. John is a Fellow of the Chartered Institute of Marketing, the Higher Education Academy, and a Senior Fellow of the Foundation for Management Education. John also serves on the Editorial Boards of the European Journal of Marketing, and the Journal of Marketing Theory and Practice, and has published work in journals such as the Journal of the Academy of Marketing Science, Industrial Marketing Management, International Journal of Management Reviews, Journal of Business Research, Psychology and Marketing, and the European Journal of Marketing. John’s current research projects focus on issues of strategic marketing, strategic planning and decision-making, sales relationships and social media.