From Concept to Creation: The Art of Product Design

This is a Product design Subject Spotlight with Dr Bryce Dyer from Bournemouth University. An interactive, cinematic course taster experience to allow students to gain insights into what it's like to study Product design.

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This Subject Spotlight delves into the fundamental principles of product design. You'll learn how to deploy creativity, functionality and innovative thinking to develop thoughtful products that address real-world problems and enhance user experiences. We will examine the roles and responsibilities of product designers, their collaborative processes, and the ways in which their work can positively influence society and promote sustainability. We’ll discuss the ethical considerations in product design and you will explore the importance of making responsible design choices. This Subject Spotlight will also take you through the entire process of product development, from identifying and understanding user needs to crafting and refining solutions. You’ll learn about the stages of ideation and solution selection, as well as how to brainstorm, evaluate, and choose the best ideas. Finally, you’ll discover how prototyping and testing contribute to creating innovative and user-centred products.

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About Bournemouth University

At Bournemouth University, we’re proud of the incredible impact we create through education, research, and professional practice. We’re not just about gaining knowledge—we focus on applying it to make a real difference. From tackling global challenges like climate change to shaping the future of healthcare and digital innovation, our work reaches far beyond our campuses and echoes around the world. Being in Bournemouth, a vibrant town with stunning beaches and a thriving creative scene, enhances everything we do. It’s an inspiring place to live, learn, and collaborate, and we’d love you to join us to find out for yourself!

Meet the academics

Dr Bryce Dyer

Dr Bryce Dyer is an Associate Professor of Sports Technology within the Design & Engineering Department at Bournemouth University as well as a Visiting Academic at the University of Southampton. His current research interest is with the philosophy, policy, design or performance analysis of the technology in sport. He has undertaken consultancy roles ranging from award-winning safety signage for the RNLI to designing prosthetic limbs for athletes who have won medals at several Paralympic Games and World Championships. Bryce has won several prizes for his work. Some of these include the Award Lecture at the British Science Festival plus multiple Times Higher Education Award nominations. He has been appointed as a Senior Fellow of the Higher Education Academy, received formal recognition for research supervision with the UK Council for Graduate Education and is a Chartered Technological Product Designer. He has published widely in the design, sports science, and biomedical engineering fields, but he also writes regularly for mainstream magazines. He undertakes extensive outreach and public engagement, has appeared on both TV and radio and is frequently solicited for his opinion in the press. In his spare time, Bryce has competed for Great Britain in a variety of sports as a masters athlete and continues to do so. He was also a part-time RNLI beach lifeguard for over 10 years.

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Remarkable & relatable academics

Learn from some of the UK's finest and most decorated academics as they give you a genuine, insightful, and engaging experience of studying their courses at their universities.

Interactive quizzes and activities

Have a go at fascinating interactive quizzes and activities, then get meaningful and intuitive feedback from the academics to see how you've done.

Content to enhance students university applications

Hear direct from the academics what's expected of you in your university application, and the things you can do to improve your chances of getting on the course you most desire!

Certificate of completion

You'll receive a certificate of completion to evidence your learning - why not add this to your CV and university applications to show your dedication to your future pathway!

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Frequently Asked Questions

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The easiest way to include it would be to briefly mention one or two things you learned from it and how/why those learnings have furthered your desire to study the subject. We don't want to prescribe an answer because it's your personal statement but this is a good starting point!