How to become a pilot

Being a pilot is a fantastic job for people who enjoy responsibility, technology, meeting people and the excitement of flying a commercial aircraft.

How to become a social worker

Social workers offer support to those most in need, whether it’s a family under pressure or a person with a physical or learning disability trying to live independently.

How to become an accountant

Think accountancy is all about number-crunching? Think again! There’s far more to being an accountant than just figures.

How to identify your transferable skills

If you’re applying for a job but don’t have any, or much, professional experience, it can be tricky to know what to include on your CV. But any life experience you have will be valuable when applying for a job or apprenticeship – it’s how you talk about that experience that matters.

How to manage a successful apprenticeships programme

We invited organisations who could offer guidance on the day-to-day running of apprenticeships programmes, as well as how to support apprentices through to completion. We had speakers from the Association of Apprentices, Workplus, and Lloyd’s Banking Group – if you missed it, here’s what happened.

How to write a cover letter

Why is a cover letter important, and what should you say in yours? Make the right impression with our tips and examples.

Improve conversion to firm choice

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

Improve your competitive strategy

Differentiate your living spaces through smart strategies that give you the competitive edge. We combine extensive data insights and unrivalled student accommodation expertise to help providers connect with the right students.

Improve your competitive strategy

Combine your data with ours to differentiate your university or college from your competitors. With extensive insights and unrivalled higher education expertise, we'll help you develop stand-out plans to gain the advantage.

Increase awareness and build connections

Improve brand recognition in markets that matter to the future of your university brand. Make the most of unique data insights to reveal new geographical markets, get discovered at live events, or invest in a sponsorship package to build trust in your institution. With over 30 years' experience, we know what works.