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How to write a cover letter

Why is a cover letter important, and what should you say in yours? Make the right impression with our tips and examples.

Increase awareness of your employer brand

Raise the profile of your brand for up-and-coming talent. Identify and engage your future apprentices, interns and graduate masterminds through unrivalled intelligence and high-impact marketing campaigns.

Increase workforce diversity and inclusion

Diversify your workforce to drive innovation and boost your reputation. Our unrivalled audience data and multichannel campaign services can help you understand and recruit talented students to meet your business goals.

Key documents

Find key information from UCAS, including our corporate strategy, Annual Report, and End of Cycle Reports.

Launch a new product or service

Test and launch a new product or service for youth audiences. From customer intelligence and consultancy to multichannel campaign plans and execution – we help brands connect their newest inventions with the customers who'll love them.

Media agencies – student marketing & insight

Reach one of the UK’s largest and most responsive youth audiences via our trusted brand. We understand who students are and what’s driving their decisions – so your clients can be sure they're reaching the students who'll most likely enjoy their offering.

Media studies 2026 personal statement guide

Whether you’re obsessed with the cinematography of Wes Anderson or you’re a CapCut creative, get across your interest, enthusiasm, and existing experience for a compelling media studies statement.

Multichannel campaigns

Reach the right students on the right channels. We’re one of the biggest education sites in the UK – we're ahead of Google when it comes to students seeking information about higher education options.

Paid Social & Search Campaigns

We run targeted campaigns across a mix of paid media platforms from Google to TikTok, so you can be confident of better brand awareness, student engagement and ROI for your business.