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Engage with the largest student community actively researching higher education, apprenticeships and careers in the UK. Access unrivalled data insights and multichannel campaigns to roll-out important communications to those who need to know about them.

We can help you increase your applications across the full 18-month conversion funnel, from initial research, right up until acceptance. From discovery brand awareness activities to pre- and post-application campaigns, as well as Clearing, we help universities and colleges drive their student recruitment to the students who would love to choose them.

Hear directly from mature students about what it was like studying for their undergraduate degrees

Are you looking to study English literature or language at university? You'll need to pay attention to more than just your spelling and grammar, according to admissions tutors. Here's what else budding literary students will need to showcase – or avoid – in their applications.

Writing a personal statement for history? We asked admissions tutors what they're looking for – and it's all down to demonstrating your interest over and above the syllabus.

If you want to study media at university, or you think you're a budding journalist, you will need to show just how persuasive you can be by writing an effective personal statement.

Studying fine art, design, photography, dance, or another arts subject? Discover what arts scholarships, grants, and bursaries are available to help with the cost of course materials, plus general living expenses and tuition fees.

Reach your future students and recruitment goals. Connect with the right audience through data insights and precisely targeted campaigns. We understand who students are, what’s driving their application decisions and how you can find the ones who'll most likely enjoy your courses. No other organisation can offer you that.

Everyone is individual, but certain life circumstances provide an opportunity to showcase the unique qualities and experiences you can bring to university life.

We asked admissions tutors to share their dos and don’ts for writing a strong and engaging computer science personal statement. Here's what they told us:

Writing a dance personal statement? We asked admissions tutors the dos and don’ts of personal statements – and that means steering clear of clichés.

Are you writing a personal statement for drama? Here's how to make sure that your enthusiasm for drama extends beyond the curriculum.

If you're not already using ChatGPT or other AI tools, you've probably heard about them. But should they be used to help with your UCAS personal statement? Is it cheating? Or can they be helpful in crafting your personal statement?

Find out how you can support your students to apply for a work-based option.

Nurse Ewout talks switching paths to enter nursing, the different opportunities it can afford you, the profession's changing image, and more.

How do you turn a passion for words into a career? London playwright and theatre director Lynette did just that, after finding inspiration from one author while studying English at university.

If a company or brand does something significant in the world but no one hears it, did it really happen?

Unsure of what to do with your life or what your next steps are? Use our information on careers, apprenticeships and university to explore what routes are available and which one is right for you.