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Improve conversion to firm choice

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

Apprenticeships Podcast Series

Following the success of our Clearing Choices Podcast series, our Apprenticeships Podcast Series gives you the chance to promote your brand to our database of around 700,000 students searching for their future path.

Careers support with UCAS

Every year over a million students and young people connect with UCAS to explore their future options. We're focusing on the far-reaching choices they can make now – and how we help employers and potential applicants to find each other.

Don’t decide now!

Is it realistic to choose your ‘forever career’ while you’re still at school? Find out how NOT making fixed choices might be the right choice for you.

How to become a paramedic

The combination of patient care, medical knowledge, driving skills and an ever-changing working day makes being a paramedic a very popular career choice.

How to become an accountant

Think accountancy is all about number-crunching? Think again! There’s far more to being an accountant than just figures.