Marketing and Sales

Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.

Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.

Retail and wholesale managers and directors plan, organise, direct and co-ordinate the operations of major retail and wholesale establishments in order to maximise business performance and meet financial goals.

Healthcare practice managers plan, organise, direct and co-ordinate the work and resources of medical, dental and other types of healthcare practice, including veterinary practices.

Cyber security professionals design, implement, test and maintain cyber security systems and track, investigate and analyse data linked to cybercrime.

Managers in this unit group plan, organise, co-ordinate and manage resources to undertake the systematic investigation necessary for the development of new, or to enhance the performance of existing, products and services.

Marketing and commercial managers manage, plan and oversee the promotion of services, products, companies or brands, find new business, plan specifications and prepare details of the requirements for a project and negotiate contracts.

Business and related research professionals carry out a variety of research activities for the broadcast and print media, for the police and armed forces intelligence services, for national security agencies and in other non-scientific areas.

Business and financial project management professionals manage and oversee major projects across all sectors of modern industry, commerce and the public sector, in areas such as e-commerce, business analysis, finance, product development, marketing, human resources.

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.

Database administrators and web content technicians administer, maintain and provide user support for databases and websites and assist in the design and development of databases; and monitors social media sites for posts and comments on behalf of companies.

Job holders in this unit group provide pastoral care relating to religious denominations, student support (from 15 years of age), and a variety of welfare-related services including advice on benefits, health, disability and residential care.

Merchandisers ensure that stores are supplied with goods, liaise with suppliers, decide on pricing and promotions and advise retailers on the optimum display of merchandise.

Estate agents and auctioneers arrange for the valuation, sale, purchase, rental and leasing of property on behalf of clients, as well as the auction of livestock and antiques.

Business sales executives provide advice to existing and potential customers, and receive orders for specialist machinery, equipment, materials and other products or services that require technical knowledge.

Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

Buyers and procurement officers organise and undertake the buying of raw materials, equipment and merchandise from manufacturers, importers, wholesalers and other sources for distribution, resale or for own internal use.

Sales accounts and business development managers plan, organise and undertake market research to meet the requirements of an organisation’s marketing and sales policies.

Events managers and organisers manage, organise and coordinate business conferences, exhibitions, concerts and similar events.

Customer service managers plan, organise and co-ordinate resources necessary for receiving and dealing with the responses, complaints or further requirements of purchasers and users of a product or service, and manage customer service occupations.

Sales administrators provide support to the process of selling equipment, materials and other products or services.

Transport and distribution clerks and assistants perform various clerical functions relating to the transport and distribution of goods and freight.

Sales and retail assistants demonstrate and sell a variety of goods and services in shops, stores, showrooms and similar establishments.

Telephone salespersons obtain, receive, process and record telephone orders for goods and services.

Roundspersons and van salespersons deliver and sell food, drink and other goods by calling on householders or by selling from a mobile shop or van and call on households to collect and receive payment for laundered or similarly serviced articles.

Job holders in this unit group perform a variety of sales occupations.

Visual merchandisers develop, deliver and communicate visual concepts and strategies to promote brands, products and services in-store, in catalogues or online, and create displays of merchandise.

Vehicle and parts salespersons and advisers sell new and used vehicles to the general public, and vehicle accessories and parts to garages, vehicle dealerships and the general public.

Shopkeepers and proprietors in this unit group co-ordinate, direct and undertake the activities in the running of small, independent retail and wholesale establishments.

Sales supervisors oversee operations and directly supervise and coordinate the activities of sales and related workers in retail and wholesale establishments.

Job holders in this unit group perform a variety of customer service occupations

Call and contact centre occupations receive and respond to telephone calls from potential clients and existing customers regarding the products and services offered by an organisation.

Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.

Customer service supervisors oversee operations and directly supervise and coordinate the activities of a customer services team dealing with the responses, complaints or further requirements of purchasers and users of a product or service.

Collector salespersons and credit agents visit private households to obtain orders and collect payments for goods and services.

Job holders in this unit group perform a variety of elementary sales related occupations.