Beyond The Bubble: Lessons From The World’s Best Youth Brands
Monday 20 May 2024
12:15 - 13:00
Open to all
Open to all
Summary
It can be all too easy to keep our eyes fixed on our category – but beyond higher education there are brands finding fame and fortune with youth audiences in new and exciting ways. This session explores the principles behind how these brands connect with young people, and how we might apply them to what we do.
