New ways for higher ed marketers to win at the top of the funnel
Tuesday 05 April 2022
16:00 - 17:00
Open to all
Summary
It’s getting harder to rise above the noise. Larger institutions are investing heavily in digital advertising, whereas niche providers are doubling down on partnerships and content. But where does that leave the squeezed middle? Where does that leave you? When it’s no longer possible to buy your way into an audience, how can you ensure that your best advocates are upfront and having conversations that convert? If brand awareness is deep in the red ocean of digital advertising, how can you create opportunities for student conversations that A) generates new leads and B) reaches prospective students before they even discover your website?
